I built High Bar Brands' entire identity from the ground up. I worked with the executive team to finalize the core branding, and then I built scalable systems for all departments to use, including all necessary visual assets. All files are continuously organized and accessible via internally shared links, which allow them to grab what they need on the fly. There is also a dedicated email address they can contact if there are needs beyond what is currently available, which goes directly to me.

Beyond championing the brand, my day-to-day tasks include print design, digital design, ad campaigns, video shoots and photo shoots, website updates, social media content, and anything else that requires my creative expertise to help the brand grow.