High Bar Brands was founded to function as the parent company of multiple aftermarket heavy-duty trucking brands. I created a cohesive overarching identity that can scale as additional brands are acquired, while also refining the already established brands and sub-brands.

Brand collateral had to be created to resonate with both large fleets and independent truck operators, as well as our network of thousands of distributors that sell our products. I established our visual identity, our core messaging and tone of voice, and all relevant initial assets.

We have successfully grown from 2 original brands to 7, with my brand assets seamlessly integrating into every new acquisition along the way.